The Role of Data
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In the contemporary business landscape, data has emerged as a critical asset that drives decision-making, strategy formulation, and operational efficiency. The increasing volume and variety of data generated by businesses present both opportunities and challenges. This article explores the role of data in business, particularly within the domains of business analytics and predictive analytics. 1. Understanding Data in Business Data can be defined as raw facts and figures that can be processed to produce meaningful information. In business, data is categorized into various types: Structured Data: Organized data that is easily searchable, such as databases and spreadsheets. Unstructured Data: Data that does not have a predefined format, such as emails, social media posts, and videos. Semi-structured Data: Data that does not reside in a relational database but has some organizational properties, like XML and JSON. ...